Get a grip on your nonprofit organization's voice, tone and key messages. Having succinct and distinct topline messages can help your team be effective and clear when promoting your mission.
Invest 60-minutes in fine-tuning your messages to successfully communicate to supporters, donors, volunteers, board and the media. A lucky few participants will even get a chance to pitch your nonprofit to the group.
What You'll Learn
Fine-tuning your organization's voice and tone
Developing effective key messages
Ideas to modify key messages of your top audiences
Get the elements to a perfect elevator speech
About Dawn Crawford
Learn from Dawn Crawford, who, as the owner of BC/DC Ideas, has worked with over 100 nonprofit leaders and communicators in the past 10 years and has worked with nearly every mission type to create compelling content amplifies their mission.
Example Curriculum
Welcome
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Elements of the Perfect Message
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How You Say It
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What You Say
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- Introduction (1:01)
- Core Messaging (1:14)
- Message Development: Find Your Different (0:52)
- Message Development: Find Your Special (1:56)
- Editing and Prioritizing Messages (1:40)
- Make Your Message Simple (0:56)
- Develop Key Message Elements (2:07)
- Real Life Example: Message Building with Tool (2:51)
- Have Celebration or Success Messages (0:35)
- Lead with the Good Work (1:04)
Who Is Ready To Hear It?
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Elevator Speech Workshop
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How Do You Know If It Works?
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Closing
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