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Fail-Proof Content Management
Welcome
Introduction (0:22)
About BC/DC Ideas and Dawn (1:44)
Road Map For Content Management and Marketing (0:39)
Core Focus
Introduction (1:40)
Why Are You Doing This? (0:21)
What Is Content Management
Defining Content Management (1:42)
Surround Sound Approach (1:37)
5 Pages Your Website Must Have (2:24)
Content Frequency - How Often Should You Create Content (2:15)
Content Planning
Formula For Success (2:55)
Surround Sound Approach + Content Planning (1:38)
Rules of Surround Sound Approach (4:17)
Types of Content (1:34)
Idea Box
Introduction (0:34)
Tell Compelling Stories (2:11)
Finding Quality Content (2:36)
Content That Gets Clicks (4:05)
Content Marketing + Effective Frequency
Introduction (0:21)
What Is Content Marketing? (0:53)
Effective Frequency (0:12)
How Much Is Too Much (0:47)
How Many Times Do People Need To See Content? (2:06)
Communicating With Reach Is Hard (1:50)
Getting Good Frequency (2:21)
Frequency Tool + Worksheet (1:34)
Get One Sassy Comment (1:08)
Post It Again (0:32)
Thank You!
Great Job Today! (1:17)
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Content That Gets Clicks
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