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Fine-Tune Your Messages
Welcome
About Dawn (1:29)
Road Map for the Course (1:01)
Elements of the Perfect Message
Introduction (0:23)
Message Kits (0:57)
How You Say It
Introduction (0:08)
Voice and Tone (1:25)
Voice + Tone Is a Lens (0:28)
Voice (0:44)
Voice Values + Download (0:24)
Your Three Values (0:57)
Real Life Example of Voice and Usage (1:19)
What Is Tone and Applying it to Nonprofits (1:44)
Tone Values (0:38)
Real Life Tone Example in a Nonprofit (1:19)
What You Say
Introduction (1:01)
Core Messaging (1:14)
Message Development: Find Your Different (0:52)
Message Development: Find Your Special (1:56)
Editing and Prioritizing Messages (1:40)
Make Your Message Simple (0:56)
Develop Key Message Elements (2:07)
Real Life Example: Message Building with Tool (2:51)
Have Celebration or Success Messages (0:35)
Lead with the Good Work (1:04)
Who Is Ready To Hear It?
Introduction (0:59)
Different Messages For Different Audiences (1:20)
Adding Tone To Audience and Platform Channels (1:00)
Elevator Speech Workshop
Introduction (0:25)
Create A Conversation (1:14)
Real Life Nonprofit Example (0:55)
How Do You Know If It Works?
Introduction (0:35)
Testing (2:21)
Closing
Thank You + Contact (0:59)
Downloads
Voice Values + Download
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